Who needs media training?

  • CEO's & Senior Managers
  • Boards of Directors
  • Association Leaders
  • Communications Managers & Staff
  • Business Owners
On Point Media Training

Media Training Packages

Being “On Point” means you are exactly right, perfect, flawless, and on your game!

Elevate your team’s communication skills with practical, actionable training that equips them to confidently handle media interviews, deliver impactful messages, and protect your brand reputation, all while feeling poised and in control in any public speaking situation.

Every “On Point Media Training” workshop is tailored to your needs. Whether you would like more time practicing interviews, guidance on how to pitch stories, or support with presentation delivery, we’ll build a session that fits your needs. Training can be delivered virtually or in person.

Individual
Small Group
Large Group

*Session curriculum details and fees will vary, based on options chosen, length of workshop and number of participants in your training session(s).

You Will Learn

  • How the modern media works, including on social media.
  • How to build strong relationships with the media and why it matters.
  • How to create and deliver key messages reporters will use.
  • Storytelling: what makes a story newsworthy.
  • Interview scenarios, do’s and don’ts, and presentation tips.

Practice & Feedback

  • Mock interviews using professional camera equipment; coaching and real-time feedback.
  • Digital recordings of practice sessions to review and keep.

Course Format

  • Half-day session.
  • Includes learning session and 60-minutes of on camera practice.
  • Pre-session meetings to confirm topics and customize content.
  • Can be adapted for two participants.

Cost

  • Training is available online or in person. Please reach out for a free consultation and quote. A 10% discount will be applied for non-profit organizations.

Already familiar with how the media works and have key messages ready to go? Training can be tailored to include additional interview on-camera practice sessions.

You Will Learn

  • How the modern media works, including on social media.
  • How to build strong relationships with the media and why it matters.
  • How to create and deliver key messages reporters will use.
  • Storytelling: what makes a story newsworthy.
  • How to pitch stories to journalists.
  • Interview scenarios, do’s and don’ts, and presentation tips.

Practice & Feedback

  • Practice interviews using professional camera equipment; customized to your topics and messages.
  • Real-time group feedback and coaching.
  • Digital recordings of interviews to review and keep.

Course Format

  • One full day.
  • Pre-session meetings to confirm priorities and customize content.
  • Additional interview practice can be added as required.

Cost

  • Training is available online or in person. Please reach out for a free consultation and quote. A 10% discount will be applied for non-profit organizations.

    *This training is limited to 3 – 8 participants.

    Already familiar with how the media works and have key messages ready to go? Training can be tailored to include additional interview on-camera practice sessions.

Day 1: Foundations

  • How the modern media works, including on social media.
  • How to build strong relationships with the media and why it matters.
  • How to prepare and deliver key messages reporters will use.
  • What makes stories work and how to pitch them.
  • Interview scenarios, rehearsal strategies, and presentation tips.
  • Group Q&A and discussion tailored to your needs.

Day 2: Application

  • Workshop breakout groups develop and present a media pitch.
  • On camera interviews using professional equipment to practice skills learned.
  • Real-time coaching and peer feedback.
  • Digital recordings provided to review and keep.

Course Format

  • Two full days.
  • Pre-session meetings to confirm topics and customize content.
  • Custom add-on days available for larger groups or more practice.

Cost

  • Training is available online or in person. Please reach out for a free consultation and quote. A 10% discount will be applied for non-profit organizations.

    *This training is for groups of 9 – 16 participants.

    Training can be tailored to offer additional interview on-camera practice sessions.

Ready to discuss booking a session?

Fall 2025 & Winter 2026 training dates are filling quickly. Email leanne@leannenyirfa.ca or call 306.292.9868 to get started.

Testimonials

"Leanne provides a good mix of information sharing with participant role playing to engage learners in her media training workshop. Participants appreciate learning about the importance of policy, the ability to practice delivering messages to media, and discussions on identifying spokespeople and key messages for their agencies." - Tischa Stefanowski, Executive Director, Saskatchewan First Nations Family and Community Institute Inc.

"I found Leanne's media training course an excellent opportunity to develop new skills and sharpen up existing ones." - Robert Lamb, Executive Director, Canadian Light Source

"Leanne's media training is a MUST for anyone who works with the media. Regardless of your experience, her comprehensive approach provides attendees with a helpful overview, valuable reminders on key messaging, and great reinforcement on how to nail your next journalistic encounter!" - Laura Herman, Senior Communications Consultant, Concentra

"The knowledge gained from this training ensures positive and appropriate messages are brought forward when dealing with the media." - Dean Weenie, Saskatchewan First Nations Family & Community Institute

"As a former reporter, I recommend Leanne's media training program to anyone whose job it is to speak to reporters. The course is thorough and provides spokespersons with practical knowledge and skills to anticipate, and answer questions from the media effectively." - Linda Walker, Former Senior Reporter