Who needs media training?
- CEO's & Senior Managers
- Boards of Directors
- Association Leaders
- Communications Managers & Staff
- Business Owners
The On Point Media Training program is customized to your individual needs and the needs of your organization, and includes practical on camera skills training and assessment so you are ready to respond to television, print, radio and online media interviews.
You will learn...
- How reporters work - their needs and motivations.
- How to build relationships with reporters that are mutually beneficial.
- How to negotiate your media interview - what you can ask for and what you should not.
- How to develop media-friendly messages and memorable quotes that reporters can use.
- How to prepare for all types of media interviews - television, print, radio and online.
- How to answer tough questions and stay on message.
- How to break bad habits and appear natural, authentic and confident on camera.
- How to prepare yourself and stay focused and on message.
- How to tailor your key messages to various mediums - television, print, radio and online.
Testimonials
"I found Leanne's media training course an excellent opportunity to develop new skills and sharpen up existing ones." - Robert Lamb, Executive Director, Canadian Light Source
"Leanne's media training is a MUST for anyone who works with the media. Regardless of your experience, her comprehensive approach provides attendees with a helpful overview, valuable reminders on key messaging, and great reinforcement on how to nail your next journalistic encounter!" - Laura Herman, Senior Communications Consultant, Concentra
"The knowledge gained from this training ensures positive and appropriate messages are brought forward when dealing with the media." - Dean Weenie, Saskatchewan First Nations Family & Community Institute
"As a former reporter, I recommend Leanne's media training program to anyone whose job it is to speak to reporters. The course is thorough and provides spokespersons with practical knowledge and skills to anticipate, and answer questions from the media effectively." - Linda Walker, Former Senior Reporter